You know the ones. With bright colors and pictures of cucumbers, berries, carrots and tomatoes, Yes To is one of the more widely available natural(ish) brands on the market.

While we did mention this line in the book as a cleaner option at the drugstore, the presence of fragrance in certain of their products and a few other borderlines has kept us largely away. But we’re often asked about them. Are any of you Yes To users?

I noticed today that our trusted friends at Well+Good have a review up of their new acne lotion (you can read it here), and this ingredient list looks pretty good, so maybe this brand deserves a closer look.

While we love being able to endorse naturals that are less expensive and widely available, it just drives us right up a wall when brands are almost clean, or totally clean on some products and not on others. Feel me? It just makes it harder for the consumer. To boot, they don’t feature their full ingredients list on their site. Another major pet peeve!

What’s the big deal about fragrance? Well in case you’re new to the party, fragrance is a serious red flag for us because we never know what is used in these formulations.

The fragrance industry is protected under business friendly trade laws that allow them to keep their potions secret, favoring their bottom line over our health (rarara!).

Results from labs show time and again that fragrance formulations contain really sketchy ingredients, notably phthalates—those pesky hormone disruptors—among many others.

Anyhoo, have you had any experience with this brand? And if so, which are your favorite products?