The latest post from our Good series is live and this one’s about fragrance. We felt it was time to set the story straight on this creepy ingredient, not least of all because it’s used in just about everything…
If you’re the sensitive type—the always sneezing, quick-to-get-a-rash-from-a-new-detergent guy or gal—someone has probably already told you to avoid fragrance. Ditto if you’ve ever been pregnant. In fact, it’s come up as a major no-no in every post we’ve done in this series. But how much do you really know about fragrance? Chances are, not a whole lot. Like most things in the self-regulated personal care business, it’s shrouded in mystery—but this is an especially thick and stinky smokescreen…
Illustration by Brianna Harden
We were a bit bummed to read that the lovely and usually so intelligent Natalie Portman has signed on as the new face for Parfums Christian Dior. We’re sure the price was nice, and hey, we get that—but given that Portman has made such a meal of her green activism, it’s pretty disappointing. Not only is she big on animal rights, she even starred with Michelle Williams in this Polanski-directed spoof on….wait for it…over-hyped celebrity perfume campaigns.
She’s always been vocal about using her fame as a vehicle for positive change, even saying (according to eonline): “I don’t have a problem with making money, but I don’t believe in doing something you don’t believe in to make money, like a makeup campaign or something like that…”
Hey, maybe we’re in for a surprise, and the new campaign is going to launch a totally clean perfume and we’ll be forced to eat our words. We’d love nothing more. We won’t hold our breath, though—unless she walks by wearing Dior perfume, of course.
