It’s been a big month for green beauty: Not only did S.W. Basics launch in Target, but we also just got word that another much loved clean beauty brand, One Love Organics, received its ECOCERT® licensing.
One Love Organics now owns the only ECOCERT® licensed manufacturing facility for natural and organic cosmetics in the state of Georgia and is one of only 10 manufacturing facilities licensed in the United States. How awesome is that?!
OLO can now produce its own ECOCERT products, joining the ranks with Tata Harper, Aveda and Physician’s Formula. Obviously, this is a different path for a small beauty brand to take when we’re talking about scaling, so we wanted to sit down with Suzanne LeRoux, founder of OLO, to find out more about why she chose ECOCERT. Read on for all her insight (and a sneak peek at new products coming soon!).
Me: Let’s start from the beginning. Why does OLO own a manufacturing facility instead of having its products manufactured somewhere else?
Suzanne: I started One Love Organics because I have a true passion for creating beautiful products. It is exciting, therapeutic and fun. My husband and I were in a successful law practice so my desire to create was not motivated by profit but rather getting to do what I love as a career. So I started One Love Organics with a commitment to develop and grow the company with its primary role as research, development and manufacturing. I take great pride in the fact that we are craftsmen.
What has owning your own facility enabled you to do that you might not have been able to do otherwise?
I love having the time and resources to create new products that are wholly original and the freedom to use the best ingredients collected from around the world. I am passionate (some might say obsessed) about sourcing the highest quality ingredients available. Manufacturing in house, I get to see and test the raw materials with my own nose and eyes before they go into the production line for any OLO product. I personally ensure that our one-of-a-kind formulas are carefully (and beautifully) crafted from start to finish for quality that is second to none.
Talk to me about scaling. Since you own your own manufacturing facility, it must be easier for you to scale than brands that make everything by hand and would need to find a facility they can trust.
Yes, it is a tremendous benefit that we can scale our production and make what we need, when we need it. For instance, when we launched the Elizabeth Dehn for One Love Organics Vitamin B Cleansing Oil, we had no idea the demand that this one product would create. We were able to meet the demand almost immediately by adding an extra shift—we did not have to put the item out of stock. Whew.
We love to try new things on a small scale and get customer feedback. This summer, we launched a really fun limited-edition collection. We ended up adding a new permanent sku, Healthy Locks Dry Shampoo, based on customer voting and positive press reviews. We are also able to fulfill large orders quickly. This fall, we created a limited edition size of our best-selling Skin Savior Balm for Anthropologie to launch in its stores in time for the holiday season. Our inventory is always fresh. We have the flexibility to scale production for our best-sellers and seasonal items, and we can offer limited editions for our retailers.
Tell me a bit about your decision to get the ECOCERT® license for your manufacturing facility. Why bother doing this at all? Why did you choose ECOCERT®?
We chose to undergo the rigorous ECOCERT® certification so that our customers can trust our commitment to the quality, integrity and pureness of each product that we produce. It takes the guesswork out of choosing which product is right for you. Our research also revealed that third-party certification is quickly becoming a top factor for buying decisions, both with the consumer and retailer.
We chose ECOCERT® because it was the very first certification body to develop standards for natural and organic cosmetics. It is important to me that the formulas are safe, environmentally friendly and effective. We wanted to work with an organization that has expertise and longevity specifically in natural and organic cosmetics. We also wanted certification with global presence and recognition. ECOCERT® is a leading international environmental organization that conducts inspections in more than 80 countries, making it one of the largest organic certification organizations in the world.
To bear the ECOCERT® seal, each One Love Organics product must meet the ECOCERT® standards as listed below:
- For all products, 95 percent of ingredients must be of natural origin.
- For products to be labeled “organic,” a minimum of 95 percent of plant-based materials must be of organic origin.
- For products to be labeled “natural,” a minimum 50 percent of all plant-based materials must be of organic origin.
To achieve licensing, One Love Organics’ products and manufacturing facility are evaluated for the following criteria:
- Ingredient Approval: ECOCERT® considers the safety, sourcing, processing and manufacturing of each ingredient and any preservatives used in the raw material. ECOCERT® also confirms the absence of GMOs, parabens, phenoxyethanol, nanoparticles, silicon, PEGs, synthetic perfumes and dyes and animal-derived ingredients (unless naturally produced by them: milk, honey, beeswax, etc.).
- Formula Approval: ECOCERT® re-confirms that all ingredients are approved, checks the process through which the formulation was manufactured, and determines if the required amount of natural and organic ingredients were used in the formulation according to the standard.
- Label Approval: ECOCERT® approves all labels before printing to ensure that all ingredients are listed and that the ECOCERT® statements are in accordance to their standards.
- Packaging Approval: All of the packaging we use at One Love Organics must be submitted to ECOCERT® to ensure environmental compliance and the use of recyclable packaging.
- Manufacturing Inspection: In addition to the requirements listed above, the facility must have an environmental plan in place that includes recycling, waste management, energy efficiency and transport management. An ECOCERT® Certification Officer physically inspects the facility biannually for renewal of the ECOCERT®.
How much did it cost them to get the entire facility licensed by EcoCert? How much would it have cost just to do the line?
Only an ECOCERT® licensed manufacturer has the ability to produce natural and organic cosmetics that bear the ECOCERT® seal. You cannot certify a brand’s product unless they are produced in an ECOCERT® licensed facility. Because we choose to keep manufacturing in house, we had to first earn our ECOCERT® license as a manufacturer.
I really don’t know how to accurately quantify the cost. It took an enormous amount of resources, not just in terms of fees but rather the sheer volume of work, labor and organization that it took to achieve this milestone. If it was just a matter of writing a check, I think there would be many more manufacturers who are certified. It is a huge commitment and we have grown stronger and smarter as a team for having gone through it for the past 12 months. Our team is absolutely first rate and I am proud to join the men and women who work at One Love Organics every day.
Do you have any future goals for the line now that yo have the ECOCERT® license?
My contemplation at the moment doesn’t go past nurturing One Love Organics and making it the very best that it can be, which is why we chose to get ECOCERT certified. We remain super excited about the future and possibilities but as of right now, One Love Organics demands an amazing amount of time and attention.
Tell me about the product reformulations you’re working on. What are they and when will they launch?
I am super excited to share with you a sneak peek of our brand refresh and new products. We plan to launch the new look and ECOCERT® certified formulas in March of 2015. We will introduce our new Coconut + Salt Body Lotion (pictured above). It is a tribute to our island life on St. Simons and we include ingredients reminiscent of the beach: fresh organic coconut oil, real Atlantic sea salt (!) and organic aloe. Coconut + Salt will be ECOCERT® certified organic and 83.9 percent of the total ingredients are from organic farming.
Morning Glory is totally new and I am very excited about the new formula. It features an incredibly potent caffeinated energy blend and gardenia plant stem cells in an ultra-light-weight gel. It leaves your skin feeling tightened, toned and refreshed. It is perfect for layering and for those who need to balance and/or boost dull skin. Morning Glory Caffeinated Firming Serum will be ECOCERT® certified organic and 92.95 percent of the total ingredients are from organic farming.
Finally, we will introduce the new Elizabeth Dehn Vitamin C Body Polish. This is a whipped, scoop-able and fully blended dream of organic shea, raw sugar, vitamin C ester and of course, pineapple! It is perfect for spring to use before sunless tanning, shaving, on your elbows, knees and to facilitate the perfect mani-pedi. The Vitamin C Body Polish will be ECOCERT® certified organic and 91.05 percent of the total ingredients are from organic farming.
Well, congrats! This is a big milestone for your line and we’re so excited for you.
We are super grateful for the trust and support given to us over the past four years. Thank you so much for enabling us to grow and feel the love! We’re excited for 2015 and hope OLO fans are too!
How do you feel about such great news? I’ve got a little sample of each of the new products, and let me tell you, I can’t wait for others to try!
Green beauty retailers are a bit like the indie boutiques of the beauty world. You get just enough overlap with some of the better-known natural brands, plus a selection of carefully curated options you don’t see everywhere else. A shop’s character is reflected in the products they choose to share with the world. This discovery process is what makes shopping them all so fun! Co-founded by a couple of sweet Cali girlfriends, Merlyn and Chelly, Shop Conscious Beauty brings you personal care products that have been handpicked for their performance and health-promoting edge. You’ll find everything from Zoe Organics to Astara and ISUN, and we’re giving you a good reason to shop like a Conscious Beauty with this Friday Deal. Take a bite of this juicy apple…
Shop Conscious Beauty is giving No More Dirty Looks readers 20% off site-wide! Just use the code NMDL at checkout, and you’re on your way to a good time. Home spa day anyone? The promotion ends next Thursday, October 30. International orders welcome. Get your goodies while they last!
Not shopping? That’s cool. Shop Conscious Beauty wants everyone to feel the love, so as a bonus to this fab Friday Deal, they are giving away a free Essentials Travel Kit from One Love Organics to one lucky NMDL reader! The prize includes a custom-designed travel bag packed with convenient sizes of One Love Organics’ Easy Does It Foaming Cleanser, Brand New Day Microderma Scrub and Masque, and Skin Savior Waterless Multi Balm.
To enter, follow this link to the No More Dirty Looks & Shop Conscious Beauty Giveaway. Anyone can enter. No purchase necessary. Good luck!
What would you like to try from Shop Conscious Beauty? Any recommendations? Tell us in the comments!
Who is joining us at A Night For Green Beauty in L.A. on August 7th? We hope to meet so many of you, and we want you to know all about the 23 brands participating in this event. Here are 5 picks from some of my favorite ANFGB brands. Whether your face, body, or mind needs a boost—these babies have you covered.
H. Gillerman Organics Stress Remedy — If you have never experienced an aromatherapy blend from this line, Stress Remedy is the place to start. Who doesn’t need a little stress relief? The scent gets its kick from lavender, vetiver, red mandarin, tangerine, sandalwood, blood orange, and clary sage. It’s pure essential oil—no carrier oil—so a little dab will do. The Stress Remedy functions as a reset button for me. I don’t know if essential oils can technically have an adaptogenic affect, but this blend behaves in that way, giving me just what I need when I need it—be it a little lift or a big chill. I read about it first from Alexandra, who was totally right about this affecting not only your energy, but the energy of those around you in the most good-witch way. My friends ask if I’m carrying it in my bag so they can snatch a swipe, and it makes perfect strangers on the train smile and talk about fresh gardens. All that and it brings me actual physical and mental peace.
MUN No.1 Aknari Brightening Youth Serum — This is the kind of minimalism in natural skincare that I crave—a short and exquisite ingredient list composed of the highest quality organic oils available. No.1 Aknari is so simple, yet it makes such a difference in just a few days. The scent is both unusual and familiar, a spicy rose that lingers and warms on the skin. The Bulgarian rose oil lends its heady aroma while rejuvenating and brightening your skin tone. Coupled with prickly pear seed and argan oils, these nutrient dense oils calm inflammation, repair skin discoloration, and help inhibit those fine lines from taking shape. No.1 Aknari is the perfect viscosity—not too heavy, not too dry—and leaves a silky matte finish. It makes a gorgeous base for makeup and adds a nourishing touch to your evening routine. You will love the way your skin looks in the morning—brightened, calm, and plumped. There’s a reason No.1 Aknari has a cult following. Bye bye fine lines. Hello perfectly balanced skin.
Indie Lee Clearing Mask — What if I told you there’s an all-natural mask that’s a dead ringer for the Noxzema cleanser of your youth? I mean that in the most endearing way, because who didn’t have fun with all those classic products until we discovered how dirty they actually are? Indie Lee’s Clearing Mask is a thickly whipped, white cream with a camphorous scent that smells oh so clean and antiseptic. During application, it gives you that same hopeful surge of teenage excitement that screams this feels like it’s working so it must be working! Except in this case, the Clearing Mask actually does its job, making this the real deal no matter how nostalgic I feel about that dirty doppelgänger. Clogged pores are no match for ingredients like bentonite, salicylic acid, and glycolic acid. Chamomile extract, seaweed extracts, and hyaluronic acid protect and hydrate, so not only do my pores feel clean and refined, my skin also feels plumped after removal. Bonus—you can leave this mask on for ages and your face won’t crack. Application and removal are a dream.
Alima Pure Luminous Shimmer Eyeshadow in Chai — If you were to inspect my makeup collection, you’d quickly discover I have a thing for Alima Pure eyeshadow. They have the best color selection around. The eyeshadows can be soft or super pigmented, they come in three different finishes, and they are refreshingly affordable items to splurge on. This summer I’ve found my all-time favorite color to date—Chai Luminous Shimmer. This is a rose gold that I suspect would work well on just about anyone. Other gold tones, like yellow or peachy varieties, make me feel more “made up”, whereas this rose gold highlights the eyes in a softer way. It’s fresh paired with bare, curled eyelashes and a pale peach lip-gloss for a light summer look. True to its name, Chai does shimmer, but not in that sparkle-wars way. It can be subdued or played up, depending on your mood. I’ll be rocking this at A Night For Green Beauty and well into the fall season.
Elizabeth Dehn for One Love Organics Vitamin C Body Oil — Trust me when I say this is heaven in a bottle. It shares the same fruity and sweet scent as the Vitamin B Cleansing Oil, a scent that truly deserves the chance to shine in a less fleeting manner. The Vitamin C Body Oil is pure happiness and sunshine and I crave it. This is another unique, winning product from OLO. In fact, I’ve never tried anything like it! The consistency is quite thick, almost milky, and intensely moisturizing. Don’t be afraid to use this during the summer, though. It spreads and absorbs easily, especially when applied to wet or damp skin fresh out of the shower (I highly recommend this method as you barely need any product to get good coverage). What makes this body oil truly stand out is the active combination of vitamin C ester and papaya enzymes, which gently exfoliate to reveal smooth, even-toned skin. Genius! So much care goes into formulating products for our face, but our bodies need attention, too! Consistent use gives great results, so check this out if your skin is feeling dull and needs brightening.
Spill it! Have you tried these all-star products? What do you love?
One Love Organics is hands-down one of the best natural beauty lines out there. They manage to produce hit after hit in terms of products that give excellent results and are gorgeous to use. Plus, they are a great value! The founder, Suzanne, is a master formulator. She not only does the simple things well (have you tried the new dry shampoo?!), she creates sophisticated, problem solving skin treats that smell heavenly. One Love Organics returns to A Night For Green Beauty, so come out and meet Suzanne in L.A. on August 7th!
Name: Suzanne LeRoux
City: St. Simons Island, Georgia
Current Weather: Sunny, Humid
Skin: Combination, sensitive, light complexion
Hair: Straight, shoulder length, low maintenance
Favorite Star From the Past: Lauren Hutton — She is a risk-taking southern-bred natural beauty.
I wake up and drink a large glass of water and take my supplements. I take Thyroid Support from Gaia Herbs and Magnesium Glycinate from Metabolic Maintenance. After the birth of my children, I began to experience dry skin, fatigue, hair loss (including my eyebrows) and difficulty sleeping that was eventually attributed to a sluggish thyroid. Taking supplements has helped tremendously and I can really feel it if I miss a day. I take magnesium coupled with Hope Gillerman’s Clear Mind or True Relaxation remedies to help me stay calm yet focused throughout the day because as an entrepreneur, you never know what the day will bring.
In the Shower…
I take a really quick shower in the morning. Once I am up, I am ready to get to our manufacturing facility and begin my day. I love my job and while I enjoy performing my beauty ritual at night, my a.m. routine is as brief as possible. I wash my face and body using Easy Does It Foaming Cleanser and my pink konjac sponge.
I wash my hair only a few times per week and cutting down on washing and drying has made my hair significantly healthier. For this reason, I absolutely love hair powder and consider it a staple in my routine. I pour a little Healthy Locks Dry Shampoo Powder into my hands and rub it in my scalp. After a few minutes, I brush the powder through and then texturize with a few sprays of Yarok Feed Your Hold Hairspray.
While my skin is damp, I spray on one of our aromatic body serums (right now I am cherishing Gardenia) for moisture and I spray on a deodorant that I make for myself. I love products that spray in the a.m. because they are fast and convenient.
I apply a few drops of Morning Glory Complexion Brightening Booster to wake up my skin and then dot W3LL People Narcissist #2 Stick Foundation wherever I need a bit of cover. I brush over just a bit of W3ll People 51 Luminous Mineral Bronzer for a bit of color and glow. I use Tarte’s eye brow pencil in taupe to help fill in my eyebrows that never fully recovered from my thyroid imbalance. For lip color, I love Corsica lip pencil and Taj Mahal shimmery gold lipstick from Primitive Makeup. I will spray our Vitamin D Time Release Moisture Mist to set my makeup and dot Skin Savior Balm around my eyes and on any rough patches to insure that my skin looks dewy and soft for the day.
From beginning to end, my makeup routine takes less than 5 minutes. I end my morning routine with a couple of drops of Lurk Perfume — I love all of the scents but right now I am using PRJ VI — the fresh petitgrain aroma fits summer perfectly!
Lovelies, we have an exciting announcement (well, a few exciting announcements, actually): We (Susannah and Nicolle) are event ambassadors for this year’s A Night For Green Beauty!
So, you may be thinking, what does that mean? Well, it means you, our dear readers, are in luck! Because we’re event ambassadors, we get insider knowledge and access to the featured brands, the goodies and the deets. And then we’re going to give that insider info to you—our online friends, our green beauty community. That includes product reviews, morning routines, makeup bags and more, from some of the biggest brand founders in natural beauty. We kind of can’t wait.
The Event Details
What is A Night For Green Beauty (#ANFGB)? It’s an incredible evening of beauty, glamour and shopping from the best luxury natural brands on the market today, presented by La Bella Figura and sponsored by The Chalkboard, Pressed Juicery, Baby2Baby and Goodebox. Last year, the collaborative party debuted in New York City to more than 450 attendees and 17 luxury brands. This year, ANFGB moves to the ultra hip W Hotel Los Angeles-Westwood on Thursday, Aug. 7—and it’s bigger and better to highlight 22 very special niche brands. You will find the crème de la crème of green beauty at this intimate and delightful shopping experience you’re unlikely to forget.
The Next Surprise
Maybe you can’t make it to the event, but you can still be part of the action. This year A Night For Green Beauty partnered with Goodebox, purveyor of natural beauty monthly subscription boxes, to bring you the Limited Edition Deluxe Beauty Box. The box includes 5 full size products donated by the brands participating in A Night For Green Beauty. 100% of the proceeds from the box benefit the non-profit organization Baby2Baby, which supplies families in need with essential baby gear and clothing for children and reaches over 67,000 children per year.
There will be 4 versions of the Limited Edition Deluxe Beauty Box, and when we say limited edition, we’re not kidding! Only 200 boxes will be available for purchase, and with 5 full size products in each box and all proceeds going to a great charity, this is a win-win for everyone. We got a sneak peek at what’s going into the 4 Limited Edition Deluxe Beauty Boxes. Trust us, these will include some serious cult favorites in the green beauty world. It’s too good to pass up! Here are the details:
Cost: Each box will be $110 (shipping and handling included) for over $300 worth of gorgeous product.
When: The first box will be available for purchase on Monday, June 2nd, 2014.
So how can you score one of these boxes? We won’t let you forget that they are going on sale, but be sure to sign up to get FIRST DIBS on one of these boxes over at Goodebox. Just signing up enters you to win a free, 3 month subscription to Goodebox.
Green beauty has come a long way. There’s so much to celebrate! Will you attend A Night For Green Beauty? Please say yes!