For those new to the site, one of our kind-of claims to fame is for being early to sound the alarm, if you will, on the dangers of the Brazilian Blowout. Our book opens with a scene of us sitting in a fancy West Hollywood salon, choking on the formaldehyde fumes of this now infamous hair treatment. It marked the beginning of our journey into clean beauty—without the BB, there would be no book and no site.
Behind closed doors, we were later told that the negative attention brought upon the blowout, by us and other clean-beauty and public health advocates, helped serve as a catalyst for the lawsuit thrown down by California’s Attorney General back in November 2010. California has this nifty law called Prop 65 that stipulates products that contain carcinogens must feature a warning label on it. And now it’s been enforced for the first time.
Because not only was Brazilian Blowout not warning consumers and salon workers about the high levels of formaldehyde—as much as 10% according to some lab tests—in their treatment, they were also claiming some versions of the product were formaldehyde free. We’ve covered the story extensively and posted the original filing here. A few days ago the saga reached its conclusion. For now.
In a settlement, GIB, LLC, the company that makes Brazilian Blowout, must stop its deceptive advertising and pay $600,000 in fees, penalties and costs. Remember, though, as Virginia at Beauty Schooled points out: This applies to one brand and one brand only for now. There are countless other companies also making similar Brazilian blowout (lower-case b) formulas, and this doesn’t yank the procedure or the products from salons, either. It just slaps it with a CAUTION label.
Is it enough? No, but it’s something.
For those interested we’ve listed the settlement requirements below.
Requirements as listed by a Department of Justice press release:
- Produce a complete and accurate safety information sheet on the two products that includes a Proposition 65 cancer warning; distribute this information to recent product purchasers who may still have product on hand; and distribute it with all future product shipments. The revised safety information sheet — known as a “Material Safety Data Sheet,” or MSDS — will be posted on the company’s web site.
- Affix “CAUTION” stickers to the bottles of the two products to inform stylists of the emission of formaldehyde gas and the need for precautionary measures, including adequate ventilation.
- Cease deceptive advertising of the products as formaldehyde-free and safe; engage in substantial corrective advertising, including honest communications to sales staff regarding product risks; and change numerous aspects of Brazilian Blowout’s web site content.
- Retest the two products for total smog-forming chemicals (volatile organic compounds) at two Department of Justice-approved laboratories, and work with DOJ and the Air Resources Board to ensure that those products comply with state air quality regulations.
- Report the presence of formaldehyde in its products to the Safe Cosmetics Program at the Department of Public Health.
- Disclose refund policies to consumers before the products are purchased.
- Require proof of professional licensing before selling “salon use only” products to stylists.
To this day we still get letters and comments on old posts about women who have lost their hair, damaged their scalps or suffered in some way from the Brazilian blowout. Have you done it? Please continue to share your experiences. This this is far from over.
A perfectly clean nail polish is a very hard thing to find. Especially if you don’t want it washing off in the shower! But there’s good news today from our friends at Well+GOOD: More mainstream lines are ditching the big bad three, meaning flexible clean girls can now enjoy awesome shades without the full toxic load. Here’s their post—but first(!) tell us about your favorite cleaner polish in the comments, please.
It used to be that less-toxic nail polishes were made by just a handful of natural-leaning brands.
Now, brands like Chanel and Nars have gone three-free—meaning no formaldehyde, dibutyl phthalate, and toluene—and more choices.
Non-toxic polishes are the new gold standard for nails, says Adair Ilyinksy, co-owner of the chic TenOverTen nail salon in Tribeca. “There’s an understanding now that modern formulations don’t require formaldehyde.”
What colors are hot with New Yorkers this fall? “Metallics have been really big,” says Ilyinsky. “There’s also been a move away from puttys and grays towards blues and greens.”
Here are the popular nail polish shades you’ll want to get your hands on now.
The U.S. Department of Health and Human Services has added eight new substances to its carcinogen list, and guess what made the cut? Our old friend formaldehyde. This doesn’t mean the cosmetics industry has to (or will) stop using the substance in its products, though, so here’s a primer that we hope you’ll share widely, on how to avoid that ghastly, terrible, no good, very bad thing.
As a reminder, formaldehyde is used in some nail polishes and chemical straightening procedures like the Brazilian blowout—yes, even in formulations that claim to be formaldehyde free (it’s the active ingredient, y’all; doesn’t work without the poison)—but it can also leach out of products like shampoo, baby wash, face wash and makeup, too. It is often present in the form of what are euphemistically called “formaldehyde donors.” I don’t know about you, but when I think about donations I think about kidneys, and blood, and organizations like UNICEF and the Nature Conservancy. I don’t think about shampoos donating carcinogens to me while I shower. Pretty sure I’m not alone on that.
So for a refresher, now that we have a long-overdue federal warning on the matter, here is some of what to avoid, and how.
1. The Brazilian blowout. We did it. We regret it—or, well, we would have regretted it if it hadn’t been the inspiration for our book. Do not do this, little chickens, or any similar procedure whether or not it has that name. Variations include but are not limited to keratin hairstyling, keratin treatment, Brazilian hair straightening…you get the picture.
2. Any nail polish that doesn’t explicitly say it is formaldehyde-free. If it doesn’t say that, it probably isn’t. And if you read the label and see formaldehyde on it (ahem) well, then you have your answer. The good news? Many are formaldehyde- and other-nasties-free (see our review and the many recommendations in the comments from all of you).
3. Products containing DMDM-Hydantoin. Here’s a fun thing to do: Go to the drug store and check the back of every shampoo on the shelf and count how many do NOT contain this, because you’ll lose count if you try to tally the ones that DO. It’s a preservative, it releases formaldehyde, and you do not want to use this on yourself or your baby (or your boyfriend).
4. Products containing quaternium-15. Another preservative that leaches formaldehyde. Even the industry itself acknowledges in its reports (which I would link to except it’s behind a paywall). Avoid.
5. Products containing diazolidinyl urea (or Germall 115). Another common antimicrobial that leaches formaldehyde. Scan your ingredients. And if you don’t want to listen to us, listen to Dr, Oz, who has it on his no-no list in You Being Beautiful, which we mention a bunch in the book.
6. Products containing imidiazolidinyl urea (or Germall II). Ditto.
7. Products containing butylated hydroxytoluene (BHT). Used in eye makeup, eye pencils, lots of skincare products, fragrance and fragrance-masking chemicals, which can be present in products listed as “fragrance-free.” Some people say it’s not a formaldehyde donor, some people say it is. I’m not a chemist but I tend to err on the side of caution, and you should too.
We might be preaching to the converted here (“might,” ha) but you all know people who know people, so please—share this information with them.
Image via
It’s another point for team Europe, folks. France’s health agency (Afsapps) is warning consumers and hairdressers about hair straightening treatments that use high levels of formaldehyde, and they’ve pulled eight products off the market that were in violation of European standards.
The current EU Cosmetics Directive stipulates that formaldehyde levels should not surpass 0.2 percent, but according to Afsapps’s investigation many of those tested fell between 0.61 per cent and 5.87 percent. But here’s our favorite part, as reported by the this industry site:
…the words ‘contains formaldehyde’ must be present on the product label, if levels fall between 0.05 and 0.2 per cent.
That’s right, even products that are not in violation need to warn of formaldehyde’s presence on the label. Talk about a deterrent!
Many of the products pulled off of France’s shelves were from the US. Yeah.
Well, well, would you look at this—if it’s not our old friend formaldehyde making news once more! A New York Times article about the presence of formaldehyde, or more accurately formaldehyde releasers, in the finish on wrinkle-free clothing held steady on the most-emailed list all weekend long. But read at your own risk…
The truth is that Siobhan and I have been avoiding the subject of chemicals in clothing like the plague. Why? Because, similar to certain women with their cosmetics, we just don’t want to think about it. We’ve even joked with our lit agent that the next book we write could be called No More Dirty Laundry… except that neither of us is ready to throw out all of our clothes. As the article points out:
The United States does not regulate formaldehyde levels in clothing, most of which is now made overseas. Nor does any government agency require manufacturers to disclose the use of the chemical on labels. So sensitive consumers may have a hard time avoiding it (though washing the clothes before wearing them helps).
And we have a sneaking suspicion that formaldehyde is not the only chemical being used in clothing manufacturing that’s either: 1) dangerous to the people making the clothes, or 2) something most of us don’t want on our skin all day. Ugh. As a first step though, we’re definitely going to avoid any “wrinkle-free” fabrics. Those always seemed weird to us anyways.
How about you? Have you given any thought to the chemicals in your clothes?
Last weekend I got married, and for the sake of transparency here, no, it was not an all-natural affair. Siobhan and I have long conceded that industrial strength antiperspirant, waterproof mascara (we all had a good cry), and long-lasting foundation have their place at special occasions. And while the smell of the super-hold hairspray gave me pause, I was very happy not to worry about my do’ collapsing mid-evening.
The other thing I did for the event, which I have not done in nearly two years now, is polish my nails. If you read the book you know that nail polish and remover are among the worst offenders when it comes to nasty chemicals. While many brands have taken out the big three—formaldehyde, toluene and DBP—it’s pretty impossible to make functional nail polish from clean ingredients.
At a certain point during our research for the book I began to buff instead, and I’ve just never turned back. As I’ve mentioned in the past, I have a weird obsession with long nails, and when I stopped polishing mine something incredible happened: They stopped breaking.
Recently though I’ve wondered if that phenomenon was a figment of my imagination. Maybe it wasn’t the nail polish, but a change in my diet that had strengthened my claws? Not so.
While I loved the ritual of having my nails done last Thursday with my mom and sister, and the manicurist used OPI (which is big-three free), almost every single nail on my hands has since chipped, peeled or broken.
So, of course, now we want to know: Do you polish your nails? Did you stop because of chemicals? Have your nails changed? Telltell.
UPDATE: We now have a LOT of responses to this and wanted to bump it up to share the comments with you guys. You can probably skip to the comments if you read this site with any frequency. It’s really all about you, the readers, with this puppy. So read! And add!
Hello! Let’s have a little fun, since we know we are not the only ones who have gone down the Brazilian blowout road. As the bad press continues, we want to hear your Brazilian blowout stories:
1. Did you do it at home or in a salon?
2. Did your eyes hurt/nose bleed/hair smell funny? Or did nothing bad happen?
3. What was it called: keratin styling, old standby “Brazilian” or something else?
4. Did you do it again? (Do you still do it?) Did your hair get dry and weird two months later, as ours did?
For those of you who have not read the book or listened to us talk about this ad nauseam, a recap: We wrote the book because we went for Brazilian blowouts, had a sort of scary experience—much coughing, protective goggles, and hair that smelled like toxic chocolate for way, way too long—and decided we should investigate what was in it. We also noticed that after a few weeks, our hair looked like garbage, and it was a long time before it went back to normal.
But right after we did it? Boy were we excited. The pic of me up top is from right after the treatment: I look grumpy, but not because of my hair. That’s what my hair looked like without a blowdryer for a while, in the August humidity. Swoon! Except not really. That’s Alexandra’s hair about a month or so in—and the magic of the blowout was already beginning to reverse itself (you should see the pictures she took at two months).
Anyway, we want to hear your experiences. Please answer our questions in the comments section (or tell us a different story about it) and if, like us weirdos, you saved your post-Brazilian pics send them to us at nomoredirtylooks (at) gmail (dot) com.
Have any of you been reading The Hairpin? We’re kind of insta fans. It’s a for-the-girls venture in a similar spirit to Jezebel, and so far we’re finding the writing pretty hilarious.
Back in October Edith Zimmerman, the site’s founder, wrote a funny rant about her adventures with natural deodorant. (Like us, she finally discovered Lavanila, and was able to sweat in peace.) More recently we’ve been enjoying a series called Outdated Beauty Advice which chronicles the tales women were told from vintage beauty guides.
Among the creepy things we’ve learned from this column: Formaldehyde was once recommended as a deodorant (what can’t this stuff do?) and ammonia at bath time. Apparently ammonia’s “delightful effects can only be compared to a plunge in the surf.” Other crazy things women were told? “If you have been ten pounds overweight for the last ten years, you are officially obese,” and that “overweight women should never wear slacks.”
I’d love to talk about how far we’ve come… But between our formaldehyde hair treatments, our chemical peels and our vaginal facials, I’m not so sure. Hopefully one day young women will be shaking their heads at these ridiculous beauty rituals. Oh wait, hopefully that day is here.
Looks like all the fuss over the Brazilian Blowout might be paying off: The Cosmetic Ingredients Review (CIR) is apparently taking a second look at formaldehyde since its use in hair straightening treatments has never been assessed (shocker!).
If you’ve read the book you probably know that the CIR is the Expert Panel (caps theirs) of scientists and doctors that was established by the PCPC (industry trade group) to do the science and assess the safety of cosmetics ingredients.
Will this change anything? Hard to say. If formaldehyde were completely banned for use in cosmetics, then yes. But as long as there are acceptable levels, no matter how low, we suspect it will continue to appear in our products.
To understand this better, and to have a good laugh, check out Virginia’s great post on Beauty Schooled about it. And let’s all keep making noise, yeah? It’s clearly stirring things up.
There was an interesting article this morning on MSNBC about how some women just don’t care about formaldehyde if they can get frizz-free hair. From the piece:
“Chemicals are a way of life now,” says Stefeny Anderson, a 36-year-old event planner from Renton, Wash., who got her first Brazilian Blowout two weeks ago in an effort to tame “corkscrew curls” that frizz at the slightest hint of rain (a given in Washington state). “It’s not like you’re putting it in your hair every day.”
One thing we’ve tried to make abundantly clear is that if you know what’s in your products, and you want to go ahead and use them anyways because you like the cosmetic result, we think that’s fine. What is tricky about the Brazilian blowout, though, is that even if somene is cool with some formaldehyde, the workers are the ones being exposed to those fumes on a daily basis—to say nothing of the other clients in the salon at the time, who didn’t sign up for the BB.
Now if Brazilian blowouts were always done in glass boxes, like the weird smoking room at the airport, and everyone who walked in knew what they were signing up for—well, hey, that would be a different story.
What’s your take?





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