Hold the phone. This piece from Well+Good had our jaws on the floor. We LOVE the Marie Veronique Organics line but had yet to hear of this new luxury brand Pacific that they’ve launched. In a way, we like to see a naturals line pulling out the big guns and competing with a perennial fave like La Mer. But that price tag is just wild! Did you ever use Creme de la Mer? Would you consider using this? (Our truth: We don’t have the disposable income for this, but if anyone wants to send us a sample… ahem…)

From the Well+Good piece:

Natural beauty innovators, Marie Veronique Organics, recently launched a luxe line called Pacific. The star product is the Topical Marine Treatment—and it costs $375.

That makes it one of the priciest natural anti-aging products to hit the market. And by using marine-derived ingredients—and promising huge results—it’s instigated a beauty counter surf-and-turf war with Crème de la Mer, which costs $275.

What do the two anti-aging products have in common? La Mer’s NASA-scientist-discovered “miracle broth” contains biofermented algae, and it inspired legions of women to slather mineral-rich seaweed on their skin. Like many traditional beauty products, however, La Mer contains petroleum-based moisturizers and other synthetics (mineral oil glycerin and isohexadecane), which give it a creamy, appealing texture (and possibly cause an allergic reaction or pore congestion).

Pacific Topical Marine Treatment contains a newly discovered marine-based extract. The propriety ingredient was brought to market by Beverly Hills dermatologist Eric Lewis, MD, in conjunction with a commercial marine biology institute. And Dr. Lewis and Marie Veronique combined forces. The pungent serum is much less cosmetically elegant than La Mer (it’s a bit grainy and smells like eye-watering seaweed on the beach). But there are no synthetic ingredients used—just peptides, ceramides, and other ingredients that do something for the skin.

To what does it do, and why does it cost $375? “The Topical Marine Treatment produces more collagen, elastin, and hyaluronic acid,” explains Marie Veronique Organics’s CEO Hillary Peterson. These are the building blocks of great skin, responsible for its youthful plumpness, and snap-back quality and resilience, and moisture-retaining ability. “Thanks to sun damage and aging, the ability of our skin to produce these itself diminishes a percentage or two each year,” says Peterson.

You can keep reading the rest here.