We’ve talked about the 100% Pure line multiple times (here, here, here and here, for starters) and it shows up in many a morning routine. But we have yet to really cover one of their makeup standouts: the Healthy Skin Foundation with Super Fruits.
Now I know it’s summer and the last thing some of us are looking for is a full-coverage liquid foundation that adds dew to our already-sweaty faces and then melts off as the temperature rises. Good news: This one does neither of those things.
My love affair began as I searched for a full-coverage foundation for my wedding at the end of August (!). What my initial search revealed was that “full-coverage” to me means something completely different than it means to a makeup artist—or anyone who writes the copy on foundation descriptions. I was searching for something to even out my skin tone and significantly reduce the appearance of any blemishes I have (crossing my fingers that number is ZERO come the last weekend in August).
I was NOT looking for something that made my face look airbrushed, or covered my freckles. I did not realize how difficult a task this was. I also did not want something that would be dewy. I wanted matte. I wanted nothing to add to the greasiness I know will build over the course of my wedding day.
Apparently these two things in combination are really hard to come by in the clean beauty world. I tried samples of eight different clean brands—and even started considering going dirty, just this once.
Then I tried 100% Pure’s Healthy Skin Foundation. It touts that it has full-coverage and a “satin matte” finish, so I was simultaneously excited and skeptical, as I’d been burned by full-coverage friends before.
It was love at first blend. The foundation melted into my skin just the way I’d imagined. The finish was satin matte, just as promised. My blemishes were hidden. My skintone was evened. And my heart was happy.
But the best part is that it lasted. I really put it to the test by wearing it for my engagement pics, out in the unshaded meadows of a 97-degree, 80%-humidity evening. Two and half hours later, my face looked just as good as it had when I’d left my air-conditioned apartment. That’s staying power.
Have you tried 100% Pure’s foundation? Are there other makeup powerhouses out there that I need to know about before my wedding day? Share, please!
Ingredients: Ingredients: 15% Titanium Dioxide, 10% Zinc Oxide Organic Aloe Barbadensis Leaf Juice1, Oryza Sativa (Rice) Starch, Pigmented Extracts of: Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Theobroma Cacao (Cocoa Bean) and Lycium Chinese (Goji Berry) Fruit, Euterpe Oleracea (Acai Berry) Fruit Oil, Punica Granatum (Pomegranate) Seed Oil, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Extracts of: Cerifera Cera (Candelilla Wax), Organic Camellia Sinensis (Ferment White Tea) Leaf2, Coffea Arabica (Coffee Cherry) Seed, Aristotelia Chilensis (Maqui Berry), Vitis Vinifera (Muscadine Grape) Skin, Garcinia Mangostana (Mangosteen) Peel, Malpighia Punicifolia (Acerola) Fruit, Sambucus Canadensis (Elderberry), Citrus Grandis (Grapefruit) Seed, Lonicera Caprifolium (Japanese Honeysuckle)
Hometown: Midland Park, NJ but currently in southern California
Hair: shoulder length, naturally wavy but frizzy, color treated blonde.
Skin: aging, combination
Starlet: When I was not into toxic free beauty it was Marilyn Monroe. Now that I am into healthy products, I love Francoise Hardy for her simple style and seemingly effortless beauty. She’s gorgeous as a young woman and has aged well.
Brush teeth with Tom’s of Maine whitening toothpaste. Some gentle stretches, coffee with coconut milk, Brown Rice bread with coconut oil and a little organic Peanut Butter. If I have time I drink my coffee while watching the previous nights BRAVO TV show. I have to ease into my day, I’m not a morning person. If I have pimples, I apply May Lindstrom’s The Problem Solver and leave it on for forty minutes.
In the shower…
Oh how times have changed. Before going natural, I was using all kinds of random products that I received to review on my beauty site Hello Dollface. Now I keep it super simple with Osmia Organics Black Clay facial soap for my face. I use a muslin cloth sprinkled with lavender oil to gently remove the face oil or serum from the night before. On my body I either use Osmia Organics Milky Rose soap, or Dr. Woods black soap. I wash my hair with Acure Organics Shampoo and follow up with their conditioner.
Out of the shower…
I apply Skin & Bones Luxurious Moisturizer. I love the scent of this and use it sparingly! I apply The Honest Company sunscreen on my arms, neck and chest. For the face, I use Marie Veronique’s Everyday Coverage Spf 30, followed by Pur Minerals Dark Spot Corrector and if I need extra help, I dab on Vapour Organic foundation (I like the liquid one). I cover dark eye circles with Afterglow Eye Treatment Concealer. Additional eye cream (from Acure Organics) as needed.
For blush, I love W3ll People Universalist color stick and RMS Beauty Lip 2 Cheek. Sometimes I use one from Tarte but that’s not as clean as I’d like it to be. Eyes are lined with W3ll People black eyeliner. Eyeshadow is BareMinerals—recently I’ve been using their new READY palette. I never leave home without mascara! A good natural one is Zuzu Luxe, it works so well! So does 100% Pure.
For lips, I like the strawberry gloss from Bee Naturals or lipstick from DeVita, Red Apple or Afterglow.
I use Trader Joe’s deodorant with a little baking soda over my arm pits which do an A+ job of keeping me sweat and smell free. I keep the baking soda in a round container, sprinkle in lavender or rose essential oil and apply with a kabuki brush.
Back when I was oblivious to the toxins in personal care products, I’d liberally spray perfume. Now I have a natural sandalwood fragrance I dab on pulse points. I also like Ava Anderson’s perfume oil, Joy.
I use the curly girl method of doing my hair—dab with a cotton tee shirt, allow to air dry a little. I spray in some Acure Leave-in Conditioner, blow dry a little then add John Masters Dry Hair Nourisher and De-frizzer. I haven’t found an all natural hairspray yet so I use Redken.
It sounds like a lot but I can be out the door in about thirty minutes! You should see my night time routine…
Thank you Cindy and thank you readers for responding to our call for more routines! We have more great ones the way!
Meet Jessica and her awesome routine! Her one real problem? The occasional heat rash (on her face). Anyone have any great natural remedies for this?
Current Weather: Hot, dry and windy.
Hair: Super long, brown and wavy. It is surprisingly easy to style, although it borders on being frizzy. Not too thick, but lots of it.
Skin: Combination, fairer skin tone and extremely sensitive. I don’t really get many pimples but during hot weather I get a heat rash on my face. Lovely.
Favorite icon or star from the past: Leslie Caron. She is a gorgeous French ballerina. What’s not to love?
In the shower…
I take a shower every day, but only wash my hair every other day. I find that if I go too long between washes it gets very tangled and I end up looking like a cavewoman. When I do wash it I use Yes to Carrots Nourishing Shampoo and the Yes to Carrots Pampering Conditioner. They smell great and make my hair super shiny! I use shampoo only on my scalp and the conditioner just on my ends. I leave the conditioner in my hair while I soap up my bits and pieces. I’ve been using Pangea Pyrenees Lavender with Cardamom Bar Soap on my face and Alaffia Liquid African Black Soap on my bod which I use every other day. The black soap doesn’t smell that great, but it makes my skin feel clean and soft at the same time. I shave my pits everyday with Alba Natural Very Emollient Foam Shave for sensitive skin. (I’m waiting until this one runs out to try something a bit cleaner.) My legs get a shave less often, usually on the days when I don’t wash my hair. Sometimes if my ends are really dry I will use Burt’s Bee’s Avocado Butter Pre-Shampoo Hair Treatment before washing my hair. I use Desert Essence Gentle Nourishing Organic Cleanser on my back if I have any breakouts. Last but not least I use a pumice stone on the bottoms of my feet and rinse out my hair.
Outside the shower…
I lotion up with Alaffia Shea Butter Moisturizing Body Lotion – Unscented. I do blow dry my hair on the weekdays, but during the weekend I let it be its wavy self or if I don’t wash it, I throw it up in a bun or sidebraid. I sometimes use my Shu Uemura Essence Absolue on the ends of my hair which is something haven’t quite been able to give up yet. I mentioned earlier that I have a fantastic heat rash on my poor face that I am having a hard time getting rid of. Fortunately, it isn’t really noticeable. I have tried aloe gel which, sadly, did not work. I refuse to put cortisone on my face as suggested online, so right now I am using my own concoction of milk and water which is slowly but surely making a difference. It seems to calm the irritation while also drying the little bumps out. If anyone has any suggestions, I would love to hear them! When my skin isn’t having a temper tantrum about the weather, I like the Acure Organics line best. I spray on the Facial Tone Rose + Red Tea first. Then I use Oil Control Day Cream. At night, I wash my face at night with the Facial Cleansing Gel Superfruit + Chlorella Growth Factor. About once or twice a week, I make a yogurt mask with 2% Greek yogurt and a couple drops of Acure Argan Oil. I’ll even throw in some turmeric if I’m feeling sassy. (Just a little tiny bit though or it will turn you yellow!) I put it on at night, let it dry and wash it off with the cleanser. My skin feels super moisturized afterwards and in the morning it’s all glowy.
I don’t wear makeup everyday and when I do, it’s very little. I use 100% Pure Mascara in Blackberry (which actually smells good enough to eat!) and their Pot Rouge Blush in Rosy. I use the Desert Essence Lip Rescue Therapeutic on my lips. I do a few swipes of Jason Apricot & E Deodorant on my pits. I actually gave up perfumes for a while, but I bought something on spiritbeautylounge.com and I got a sample of Vamp, so I use that now. Just a spritz in the air and I walk through it. I also like to do the same thing with the rose toner. Ta-Da! Ready for the day. :)
Current weather: humid, rainy but also sunny
Hair: lots of it…wavy, frizzy, and thick, thick, thick. Blow-drying is a nightmare in terms of time. Lately my hair seems to get greasy frequently, so I’m having to wash it daily, though I prefer washing every two days.
Skin: I’m super pale (think the color of skim milk) with sensitive skin. Seriously, anything and everything makes my skin get irritated, red, and itchy. My skin problems have dramatically improved in the last year & a half since I read NMDL and changed my routines. I used to get giant cysts on my chin and lots of zits elsewhere. Now, it’s pretty clear.
Favorite star or icon from the past: Ingrid Bergman (my husband is from Sweden)
In the shower…
I wash my face with Simply Divine Botanicals Black Velvet cleaner.
I soap up with Dr. Bronners soap.
I shampoo and condition with Intelligent Nutrients shampoo and conditioner, but I can’t afford to keep that habit up. I’m about to try the 100% Pure hair products—has anyone tried it?
Outside the shower…
I spray my face with Simply Divine Botanicals (SDB) Gypsy Rose Toner (smells kind of gross—vinegar-ish) and then use SDB Amazing Face moisturizer and the SDB Skincredible Sandalwood Revitalizing Elixir.
I put in my hair Aubrey Organics B-5 Design Gel or Aubrey Organics Sea Buckthorn Leave-in Conditioner and Curl Activator, depending on whether I’m blowing it dry or letting it air dry. It’s still a tad bit frizzy, though.
I put organic rose oil on my legs for moisture.
I’m currently using LaVanila deodorant, but it’s a bit pricey, so I’m going to try some of the previous NMDL suggestions next time I need to buy it. I like the Soapwalla deodorant, but I dislike touching the product (would prefer a stick version).
I have been using Alba Natural Botanical Very Emollient sunscreen, which has been good—not too greasy, absorbs well. Next time I need to buy more, I am going to try Supergoop.
Ah, make-up…I love it so! I use Jane Iredale Liquid Minerals foundation. I use Jane Iredale Eye Steppes eyeshadow (I tried RMS eyeshadows, but they were gone within moments. I must have oily eyelids?). I use the All Natural Face Vegan Gel Eyeliner in That Black. The BEST mascara I have ever used in my life (thickening, lengthening, long-lasting, lovely…) is Coastal Classic Creations (recommended by the EWG’s Skin Deep database for its low hazard rating). It’s expensive, but it is so perfect. I put Combat Ready Balm on my lips to soften them, and then I use Coastal Classic Creations lipstick in Wetlands. I have the world’s most sensitive lips; they blow up into huge painful blobs with depressing regularity whenever they enter the sun or touch spicy food or bland food or anything, really. The Combat Ready Balm calms them down quickly, so I buy it in bulk and keep it everywhere. The Coastal Classic Creations lipstick stays on for a long time and looks good, but I don’t like applying the product with my fingers (similar to the Soapwalla issue), so I probably won’t buy that again.
Last, I spray my Essence of Vali Uplift Mood Spray (I teach high school, so I need to be positive) and Essence of Vali Parfume.
Hometown: London, England…now Phoenix, Arizona
Current weather: It’s a dry desert pretty much all the time, unless it’s winter and then it’s freezing in the morning.
Hair: Collar-bone length, uber-thick natural hair with some chemically straightened ends.
Favorite star: I don’t really have one. Maybe Oprah, I have her hair, but shorter.
I have two routines one for the AM and one for the PM. My AM one is pretty stark, so here’s what I do both in the morning and at night. I like to take shallow baths, basically I use the same amount of water as a shower but in the tub. OK, for reals, here it is:
In the shower/bath (PM)…
Before I get into the bath I use coconut oil on my face to remove any dirt and makeup, I’ll wash that off with plain warm water or African black soap and a muslin. I tone with rose water or orange water, then follow up with Pai’s Rosehip oil mixed with sea buckthorn oil (1:1). In the bath I use Dr. Hauschka lemon bath, it’s creamy and non-foaming, I apply it to my under arms with my hands. I use whatever is left to cleanse the rest of my body. Every “shower” I use a few drops or a pump of oil, homemade mix of borage/wheatgerm/camellia (2:1:1). I find it more relaxing to “shower” before before bed and it gives me more time in the morning. Once a week I’ll use a sugar and oil scrub on my legs and chest (to ward off the occasional chest pimple). I’ll also exfoliate with a small 100% Pure brush and follow up with a mask, right now it’s Juara’s banana and avocado leave on mask, which I rinse off. I just finished Kahina’s antioxidant mask and it’s divine.
I wash my hair only once a week, as I don’t produce much sebum, I can get away with it. I precondition (or dry condition) my hair with powders: hibiscus, rose, neem, brahmi and amla powders; oils: castor, jojoba avocado or almond oils; mix all of that with some Shea Moisture shea butter masque and Tresemme naturals conditioner, I keep that on for hours on a Sunday while I do chores, if I don’t have time to do all of that 30 minutes is enough. I shampoo and condition with the Acure argan duo. As a leave in I use Acure’s detangler and coconut oil. Then I blow dry with Nubian Heritage honey and black seed cream for protection, I also flat iron on medium heat with only one pass on heat.
AM – I just apply some more toner and more oil to my face and that’s it.
Outside the shower (PM)…
Due to the gentle cleansing and oils in the bath I don’t have to use much lotion or cream. At the moment I use John Masters Organics blood orange and vanilla body milk. I previously used Pai’s cream mixed with any oil I had, not that it needed supplementing, I just wanted it to last longer so I diluted it with oil without diluting it (makes sense to me). I use deodorant at night, a few sprays of Weleda’s sage deodorant, if I just shaved my pits then plain old rosewater topped off with Soapwalla. I floss and brush with a neem toothpaste.
AM – I use some more deodorant in the morning. That’s it, well apart from brushing my teeth and all that.
I don’t wear much makeup, due to many colors not being flattering on me and me not being super girly. Day to day I wear 100% Pure’s fruit pigmented mascara in blueberry on the top lashes. I pair that with Honeybee Gardens eye liner on the lower lash line, not the water line, in Passion (a deep smokey plum). If I need something extra I’ll use some high lighter, This Works shimmer balm and some cream blush by either Revolution Organics or Josie Maran.
That’s it for the most part, not too complicated.