Product Review: 100% Pure Healthy Skin Foundation
We’ve talked about the 100% Pure line multiple times (here, here, here and here, for starters) and it shows up in many a morning routine. But we have yet to really cover one of their makeup standouts: the Healthy Skin Foundation with Super Fruits.
Now I know it’s summer and the last thing some of us are looking for is a full-coverage liquid foundation that adds dew to our already-sweaty faces and then melts off as the temperature rises. Good news: This one does neither of those things.
My love affair began as I searched for a full-coverage foundation for my wedding at the end of August (!). What my initial search revealed was that “full-coverage” to me means something completely different than it means to a makeup artist—or anyone who writes the copy on foundation descriptions. I was searching for something to even out my skin tone and significantly reduce the appearance of any blemishes I have (crossing my fingers that number is ZERO come the last weekend in August).
I was NOT looking for something that made my face look airbrushed, or covered my freckles. I did not realize how difficult a task this was. I also did not want something that would be dewy. I wanted matte. I wanted nothing to add to the greasiness I know will build over the course of my wedding day.
Apparently these two things in combination are really hard to come by in the clean beauty world. I tried samples of eight different clean brands—and even started considering going dirty, just this once.
Then I tried 100% Pure’s Healthy Skin Foundation. It touts that it has full-coverage and a “satin matte” finish, so I was simultaneously excited and skeptical, as I’d been burned by full-coverage friends before.
It was love at first blend. The foundation melted into my skin just the way I’d imagined. The finish was satin matte, just as promised. My blemishes were hidden. My skintone was evened. And my heart was happy.
But the best part is that it lasted. I really put it to the test by wearing it for my engagement pics, out in the unshaded meadows of a 97-degree, 80%-humidity evening. Two and half hours later, my face looked just as good as it had when I’d left my air-conditioned apartment. That’s staying power.
Have you tried 100% Pure’s foundation? Are there other makeup powerhouses out there that I need to know about before my wedding day? Share, please!
Ingredients: Ingredients: 15% Titanium Dioxide, 10% Zinc Oxide Organic Aloe Barbadensis Leaf Juice1, Oryza Sativa (Rice) Starch, Pigmented Extracts of: Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Theobroma Cacao (Cocoa Bean) and Lycium Chinese (Goji Berry) Fruit, Euterpe Oleracea (Acai Berry) Fruit Oil, Punica Granatum (Pomegranate) Seed Oil, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Extracts of: Cerifera Cera (Candelilla Wax), Organic Camellia Sinensis (Ferment White Tea) Leaf2, Coffea Arabica (Coffee Cherry) Seed, Aristotelia Chilensis (Maqui Berry), Vitis Vinifera (Muscadine Grape) Skin, Garcinia Mangostana (Mangosteen) Peel, Malpighia Punicifolia (Acerola) Fruit, Sambucus Canadensis (Elderberry), Citrus Grandis (Grapefruit) Seed, Lonicera Caprifolium (Japanese Honeysuckle)