The 10 Best Natural Skin-Care Brands For Dudes

Let’s hear it for the boys. Well&Good has put together a list* of both the best clean crossover brands for men—the ones you can just sneak in the shower and leave on the sink—as well as those designed just for him. Are the men in your life clean? Did you it take convincing? Tell us what they use!

For some guys, moisturizing is already one skin care step too many. (It’s a stereotype, but it’s true.) So it may be difficult to turn your partner, brother, or pops on to the benefits of chemical-free products.

The best way? Set them up with brands that cater to them with neutral packaging and subdued scents that don’t reek of roses and lavender. We enlisted the men in our lives to help us choose the most effective natural products that fit that criteria. Some are unisex (so you can share) and some cater to his specific needs, i.e., non-toxic after-shave.

Here are the ten guy-friendly lines to start strategically placing in the shower now.

This Australian, Kiehl’s competitor has been a go-to line for guys for a long time, because of its no-frills, apothecary packaging. The Purifying Facial Cream Cleanser ($39) is a great mild face wash that comes in a tube he can toss in a gym bag, and if wants his own eye cream or anti-aging moisturizer (instead of poaching yours), Aesop makes those, too. Note: While the brand uses lots of plant-based ingredients and leaves out some gross chemicals like parabens, they’re not all natural.

This one is an inexpensive, first-step no-brainer. Dump his Axe Body Wash and have him soap up with the liquid or bar version of the certified-organic Magic Pure Castile Soaps ($16.99), in almond, peppermint, or citrus. The strange, hippie ramblings written on the label in tiny print make for great shower entertainment.

Horst Rechelbacher, the founder of Aveda (who sold that company to Estee Lauder in 1997), made this farm-to-face line virtually edible, and in many ways his products have more in common with the supplements aisle or a salad dressing (think coconut and pumpkin seed oils) than Sephora. Almost all of them are based on an antioxidant blend of fruit and plants, so they’re not a bit flowery in scent. And the skin care and hair care are especially high performance. So you might be able to swap out your guy’s (hideous) drugstore hair product for Intelligent Nutrients’s amazing Styling Pomade ($29).

This classic organic hair and skin-care brand always had unisexy packaging and masculine appeal. But its recently released just-for-men line, made with eucalyptus and agave, brilliantly appeals to guys by offering 2-in-1 solutions. The Face Wash ($22) doubles as a shave foam and theMoisturizer ($28) is also an aftershave. Talk about streamlined skin care.

This brand’s functional products are made with results-oriented plant ingredients—from aloe vera to plant stem-cells—and come in sleek, sophisticated packaging for a classy dude. TheSoothing Shave Cream ($25.70) was hands-down the best natural shave product my guy tried. And we quote: “It spreads out easily, unlike some of the other natural creams that can be pasty, and it provided great protection.”

Joshua Onysko, the Boulder-based founder of Pangea Organics, is passionate about formulating non-toxic products in the way some guys are about a fantasy football team. The soaps won’t dry out skin, the moisturizers aren’t cloying, and the toners are great skin-calmers post-shaving or workout. And while the products are really simple, the herbal blends make them interesting, like the Italian White Sage with Geranium & Yarrow Shower Gel ($16). They’re also affordable, and you can pick them up at Whole Foods.


This indie brand imitates Aesop in its glass-bottle, unisex apothecary feel, but unlike the bigger brand, it’s totally natural. The “volcanic ash,” a type of clay, used in the Hydrating Facial Cleanser ($29.99) makes it sound bad-ass, and the Macadamia Hand, Body, and Scalp Scrub ($29.99) is great for sloughing off rough skin. And if he gets a little in his mouth, it may taste like dessert—other ingredients include dates, honey, and white tea.

Read the last three here.

*Many of these brands are already favorites but a few we have yet to vet. Have you tried them?

13 Responses to “The 10 Best Natural Skin-Care Brands For Dudes”
  1. Emma says:

    How clean is Kiehl’s?

  2. Pepper says:

    My husband is squeaky clean! He uses:

    Shower: Dr. Bronner’s Peppermint or Almond soap, John Masters Zinc & Sage Shampoo, John Masters Jojoba face wash
    Out of shower: John Masters Bearberry toner & Pomegranate facial oil (smells very herbal & sagey, so it’s pretty masculine), John Masters Pomade (he LOVES this stuff) and a deodorant I made for him scented with cedar EO to make it manly (it’s coconut oil, arrowroot, baking soda, tea tree oil & cedar). He has an Aubrey Organics shaving cream (Spice Island scent) but he doesn’t really like it and I’m trying to decide what to get him next. We also use Jason Peppermint toothpaste and he has a rootbeer Hurraw! lip balm.

    Obviously, he’s very much a John Masters guy! It’s been a lot of trial & error, but I make sure to ask him what he liked about certain things & what he didn’t so I know what to try next. He’s not really “that” guy so it’s hard for him to put into words specifically what he likes, but I think he’s getting better at knowing what works for him!

  3. Rebecca Bailey says:

    Agree with the John Masters and Intelligent Nutrients. My husband only uses shampoo (JM) and soap (Kirk’s), which are clean, but doesn’t use a clean deodorant. I insist he uses an unscented one though, because I couldn’t take it! My son uses my DIY deo, and on-and-off uses products from JM and IN. He regularly uses Stark, which I think is a great gender neutral brand both in packaging and scents.

  4. Josephine says:

    My dude uses unscented Whole Foods brand shampoo and moisturizer, Grandpa’s Pine Tar Soap, and sometimes Dr. Bronner’s Baby Mild (which I also love). He shaves with Nature’s Gate Tea Tree Conditioner, or with whatever other very-to-mostly clean kind I’ve bought; I keep some fancy, expensive conditioner around for occasional hair use only, but always have a big bottle of something really basic, too, since we both use it for shaving, washing out stage hair, etc. We also both use Jason Healthy Mouth toothpaste, Stark lip balm, and–for irritations/skin ouches/healing aid–an awesome product called Voodoo Goo.

    Full disclosure: Voodoo Goo is made by a pal of mine from New Orleans. She finally started selling it on Etsy after giving it away to friends for years. It’s a very small project/shop, and it’s not always in stock, but I figured I should post the link just in case someone’s interested: .

  5. sallie says:

    I think John Masters and Stark are great uni-sexy brands. I’m pretty sure the only cosmetics my husband uses are Dr. Bronner’s unscented – head to toe – and occasionally alcohol free witch hazel! We share a Tom’s unscented deodorant and Tom’s toothpaste, which aren’t 100% clean, but they are readily available in our local grocery store. I tried for a bit to get him to use Stark’s CY oil, but I think the idea of putting an oil on his face kind of creeped him out, plus he has lovely skin, so I figure whatever he’s doing, he’s doing right! And, frankly, I wish I could be that low maintenance!

    One thing I’m trying to figure out is a sunscreen for him. He spends a lot of time outdoors, but he HATES the mineral based sunscreens I’ve given him – says they’re too hard to rub into his hair (arms, legs, beard, thinning hair…) so he usually resorts to the spray can sort. Or, since I started freaking out about those, more often just a hat and protective clothing… Oh sunscreen! What a never-ending battle!

  6. kimberlyloc says:

    My dude, aka “the teacher man,” is now hooked on John Masters Organics’ bourbon + vanilla hair texturizer. I’ve been buying it for him for about a year, and he looooves it! I think I won him over with 1) bourbon and 2) the non-girly packaging. He also uses some of the clean deodorants I’ve been testing that are unfortunately not strong enough for me!

  7. J.M. says:

    I am DESPERATELY trying to get my guy to make the switch to clean brands. Unfortunately, my fairly new “hippy vegan ramblings” have him rolling his eyes. Ironically I’m not vegan but he claims that I “preach” just like a vegan guy in his office. Oops, gotta tone my clean passion down a bit ; )

    The frustrating part is that he deals with pretty bad acne, mostly all over his back. He has the typical tubes of chemical potions which just don’t do anything for it, and honestly it wrecks his skin in so many more ways (which he refuses to believe). I finally got him to occasionally use Dr.Bronners tea tree oil soap, after I kept “accidentally” leaving it in his bathroom. Now his whole family is using it! I’m looking for easy, affordable, mildly or barely scented products that could potentially make a difference with his acne.

    Any suggestions?

    also, Josephine- your friend’s Voodoo Goo looks amazing, I may be putting in an order soon- thanks for the link!

  8. Lolly says:

    The hubs is in love with the Acure Echinacea and Mint shampoo. Now I need to find a shower gel he loves. He’s been stealing my Cowshed and seems to like that. Any suggestions for good, clean lemony smelling shower gels? I also got him to switch to the Thai Secret deodorant, mainly because his industrial-strength Mitchum (bleargh!) was giving him a rash. Unfortunately, I’m not sure I will ever be able to get him away from his Clarins moisturizer: he really needs the ultra-light, gel texture. One time I tried to give him some of my Dr. Alkaitis and he completely freaked out! Ah well, at least Clarins is the kinda-sorta natural of the mainstream brands. Oh, I also have him using the Jane Iredale zap-n-heal stick. Yes, he is secure enough in his masculinity to use concealer, bless his cotton socks.

  9. Josephine says:

    @J.M. Hey, thanks for looking! I thought some other clean folks might like it.

  10. Tami says:

    I am delighted to see our brand voted as one of the best for all you “dudes”!

    When you are ready to try Pangea Organics come on over to my Organic Angels page and shop:


    Tami Hoffman – Beauty Ecologist
    Pangea Organics

  11. carol says:

    My guy can use hat shaving cream. I know he would love the fact that it wont be pasty. He has treid others and hated them. So maybe I can convince him to try Naturpathica

  12. Anna says:

    @Lolly- I also prefer the feeling of a gel-like moisturizer so I love DeVita’s Perfecting Time moisturizer for my night or day moisturizer. It feels similar to their daily moisturizer with SPF, so nice and light like a gel. He might like it! It comes in a tube and isn’t super girly looking.

  13. mangomadness says:

    My boyfriend is very open to using clean personal care products — as long as I choose (or make) them for him. He uses Nature’s Gate Whitening Gel Toothpaste, One with Nature Dead Sea Mud Soap (or any natural bar soap), Nature’s Gate Shampoo, Burt’s Bees Beeswax Lip Balm and a DIY Face & Body Butter (shea butter/coconut oil) I make for him. He doesn’t use natural deodorant yet and rarely shaves.

    I just ordered a Primal Pit Paste Stick Deodorant for him to try. I hope he likes it. *crosses fingers* He doesn’t like the ‘bubble gum’ smell or gentle nature of Nature’s Gate Shampoo — he wants a ‘clean, soap-y’ smelling, strong shampoo for his wavy, oily hair. I’ll have him try Aubrey Green Tea Clarifying Shampoo next. For his birthday I’ll get him some Aubrey Organics Men’s Stock products and Shea Moisture Shea Butter and African Black Soap Shave Butter Cream. (I’m pretty sure he doesn’t read this blog. Haha)

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