Review: Alima Pure Foundation, Brushes, and Blush
Oh Alima, how do I love thee? Let me count the divine shades of blush in my makeup kit.
Samples (for $1.50 each), advice on choosing colors, and application tips make this very clean brand easy to try. I can pretty much guarantee you will find something you love. Alima makes several types of products, but three are truly stand-outs and will forever be on my favorites list.
Satin Matte Foundation: This is truly a fantastic foundation! There are so many colors, really the best selection for the widest variety of skin tones I’ve seen from any brand. I’m Olive 1, and I was never able to get a true match elsewhere. I have dryer, “mature” skin, and as with any mineral foundation you have to moisturize appropriately first. I use a hydrosol and an oil or balm before application. This product also functions as my concealer. It’s great under eyes, on lids, and on blemishes.
I typically use a brush to apply, but if I have a particularly egregious spot I use a pinky fingertip to dot on and pat in, then a brush to smooth it out. My everyday application is straight foundation only on the areas that need covering, then DIY finishing powder all over to even things out. My finishing powder is equal parts foundation, kaolin clay, arrowroot powder, and rice powder. When first applied, the minerals sit on top of your skin, and then sort of magically become part of your skin over the next several minutes. And then you have an even skin tone with a natural glow. And the answer to the critical question you have at this point – yes, it lasts all day, absolutely. If I end up with too much “glow” later in the day, I use blotting papers, or avoid that issue altogether with strategically applied RMS “un”powder. One of the great things about loose mineral foundation is the control over application. It can go on heavier or lighter, depending on how you apply. Use the right brush for the amount of coverage you want. You absolutely must invest in good brushes if you use mineral makeup, and luckily Alima is a star here too. And don’t be shy about exploring their website, like the great troubleshooting tips.
Brushes: Best. Brushes. Ever. Alima’s are vegan, which can be a lifestyle choice or a just a good idea for sensitive types. They are super functional and super soft and gentle, plus they have some real variety to suit your needs. I have the concealer brush, half-moon brush, a mini-buki, and some of the smaller eye brushes. I’m coveting a few others too. Definitely wash your brushes regularly. I use my unscented shampoo or a mild soap like Dr. Bronner’s.
Blushes: Alima blushes are award winning and come in satin matte and luminous shimmer finishes. Some shades have more shimmer than others and are too much for me. I have mixed the ultra-shimmery Sugar Rose with kaolin clay and rice powder to get a nice luminizing effect with barely a touch of color. This is a great highlighter on the face, and on collar bones and shoulders in warm-weather outfits. My standard blush is the satin matte in Apple Blossom. I’ve been playing with different colors too, and there are several that work on me. Sahara is my current favorite in the shimmer finish, and the shimmer is very understated. The website is awesome about describing the colors and the level of shimmer, as well as suggesting which blushes you might like based on your foundation color. If you are in need of a spring pick-me-up, give these a try!
Are you part of the Alima Pure love-fest? What have you tried?