Product Review: The May Lindstrom Line (And Why I Now Wash My Face With Dirt) [UPDATED]
Here’s the rub with natural face care lines: They can feel a bit samesame after a while. A non-foaming cleanser, an amazing oil, and maybe a lovely hydrosal toner or spray…
Don’t get me wrong, we love this formula—less is more, and it’s precisely this simple well-executed combination of pure ingredients that made us first fall for the likes of Kahina, Stark, and Evan Healy. But once you have your faves, it’s hard to justify trying 20 other brands that offer something similar. That’s why this May Lindstrom line jumped out at me on first use.
My intro to the line came from natch beauty glamour girl Spirit Beauty. “You have to try it,” she said in a Facebook message. And within a month of her sending it my way, I got an email from Evolue inviting me by for a facial with May. Hmm, a new line so quickly available at two of our favorite retailers? This was boding well.
The products are really special, in many ways. First the packaging: Done in a beautiful black glass with gold lettering, it brings all kinds of glamour to this line, that could easily have felt a bit crunchy given its ingredients. Instead, really beautiful. May herself is also a vision. At the risk of sounding like some silly magazine article about a celebrity, I will anyways: This woman is gorgeous, with the kind of skin so impeccable and glowy that it’s almost hard to look at. Like the sun!
But looks can be deceiving. When May and I met she described the horror stories of her various environmental sensitivities and the problem skin she had. A country girl at heart—who’s been mixing her own products since childhood—when she first came to LA (to be a chef) the city wreaked a debilitating havoc on her skin from head to toe. Through diet and natural products (and fewer products), she eventually found her way, and ended up reticently becoming a model. It was on set one day that she had her a-ha moment to start her own brand.
“I’d very quickly mixed an oil one morning to bring to the shoot,” she told me. And lo, everyone there was trying it and begging her to make them some.
So the line. I’ve tried everything at this point other than the body oil, and there’s nothing I don’t like. Her Youth Dew serum is a beautiful oil blend that competes with faves and smells amazing—I’m a sucker for geranium I’ve come to learn. Here are the ingredients:
persea americana (avocado) oil*, limnanthes alba (meadowfoam seed) oil*, simmondsia chinensis (jojoba) oil*, olea europaea (olive) oil*, prunus spp (plum kernel) oil, hippophae rhamnoides (sea buckthorn) oil*, rosa rubiginosa (rosehip seed) oil*, punica granatum (pomegranate) oil*, calophyllum inophyllum (tamanu) oil*, borago officinalis (borage seed) oil*, aleurites moluccans (kukui nut) oil, oenothera biennis (evening primrose) oil*, pelargonium graveolens (geranium rose) essential oil*, citrus paradisi (grapefruit) essential oil*, citrus sinensis (sweet orange) essential oil*, citrus limon (lemon) essential oil*, rosa damascena (rose absolute) essential oil*, rosa damascena (bulgarian rose) essential oil*, citrus aurantium (neroli) essential oil*, daucus carota (carrot seed) essential oil***, ubiquinone (coenzyme q10).
But for me the standouts are The Clean Dirt “cleanser” and The Problem Solver mask.
The Clean Dirt: This cleansing clay comes dry, which I love because it never goes bad. You pour a little into the palm of your hand and add a few drops of water then begin mixing. You can also mix it with a brush, as May did when she gave me my facial. It’s hard to describe this stuff, it doesn’t actually foam but science happens and the mixture expands into an airy kind of paste. It’s consistency is definitely exfoliating by nature so you don’t need to scrub it too much. Just smooth it over your face, let it sit for a minute and then rinse. It feels great, and gives an instant glow. Here are the ingredients:
white halloysite clay, red moroccan rhassoul clay, red alaea sea salt, ascorbic acid (vitamin c), sodium bicarbonate, althaea officinalis (marshmallow) root*,rosa centifolia (pink rose)*, calendula officinalis (calendula) flower*, cinnamomum zeylanicum (cinnamon)*, myristica fragans (nutmeg)*, syzygium aromaticum (clove)*, curcuma longa (turmeric)*, zingiber officinale (ginger)*, vanilla planifolia bean*, theobroma cacao (raw cacao)**.
The Problem Solver: This product feels like the cleanser’s more intense cousin. The process is the same, but the idea is to leave on this jet-black clay mask for up to 45 minutes (I personally don’t go that long though, 15 is fine by me). Note: This product feels very active, and sting-tingles a little on the skin. But I’ve done it numerous times and the flush only lasts a few minutes for me, and it really feels like it’s jump-starting my circulation. I don’t use it that often, but when I do I feel like my skin has a new lease on life. I also use it to spot treat incoming pimples. Here are the ingredients:
fuller’s earth clay, red moroccan rhassoul clay, theobroma cacao (raw cacao)**, red alaea sea salt, ascorbic acid (vitamin c), sodium bicarbonate, bamboo carbon charcoal powder, vanilla planifolia bean*, lavandula angustifolia (lavender) flower*, althaea officinalis (marshmallow) root*, boswellia carteri (frankincense)***, centella asiatica (gotu kola)*, archangelica (angelica) root*, cinnamomum zeylanicum (cinnamon)*, myristica fragans (nutmeg)*, syzygium aromaticum (clove)*, curcuma longa (turmeric)*, capsicum annuum (cayenne) pepper*.
One note that I failed to mention in the first draft of this post: These two products come in HUGE containers. The cleanser is nearly 7 oz. and the mask is over 8 oz., which is about 4x the size of comparable products. Just wanted to clear that up since there have been many comments around price. At $60, the cleanser is actually on the more reasonable side at that size.
May herself is a major product minimalist, so she says some people use the cleanser every day, while others only use it a few times a week. I’m in the second camp, and I have a feeling she might be too. That’s another thing I really love about these two products: While they’re not inexpensive, they will probably last me for close to a year. And if there’s any confusion about how to use, you can watch May’s videos on her site and on the sites that carry the line.
Have you tried this line? What do you think??