Have You Tried Ilia Yet? Get On That!
A couple of months ago Siobhan reviewed her favorite new lipstick from Ilia, then I told you about it again when I was playing Mad Men dress up. But I’m getting the feeling that we haven’t quite expressed just how obsessed we are with this brand.
First there are the colors. I’m personally wild for Bang Bang, but there’s something for everyone, from pretty blushing pinks to a deep and gorgeous burgundy. Then there’s the texture, which is ridiculously hydrating, and yet the color still lasts.
Last but not least, there is Sasha Plavsic: the beautiful, cool Canadian founder of Ilia who we feel like we’ve known forever from some distant Degrassi past. She has created a natural brand that competes with the Macy’s counter, and Well+Good is talking to her about it. But first, have you tried Ilia? Which color works best for you (include your skin tone!)?
“I wanted to make a natural lipstick that could sit next to NARS at the beauty counter and inspire women to reach for it whether they were natural-leaning or not,” says Sasha Plavsic.
And Plavsic, a package-design maven turned beauty formulator, did just that when she launched Ilia Pure Lip Care last summer.
Skipping ingredients like petrochemicals and the ever-elusive fragrance, Ilia lipsticks are 85 percent organic but have the look and feel of a traditional luxe brand (but are significantly less drying).
The line quickly became a cult favorite, even outside natural circles. That’s great news considering the toxic lineage of lip products.