Finally, an Antiaging Lip Balm
Last week’s conversation around aging was so awesome (thanks to all who shared stories and comments!), that I just had to tell you about this new product from Blistex that I saw advertised on the tube last night. The ad was so silly—and ironic, given last week’s post—that it induced an LOL howling fit and several DVR rewinds.
The new product is called Deep Renewal.
The claim? From their site: “Deep Renewal is the anti-aging lip treatment that’s clinically-proven to reduce visible signs of aging, deliver superb moisturization, and promote lasting lip health and vitality with consistent use.” The package also promises that the product “visibly reduces DEEP and fine lines” [emphasis ours].
Among the magical ways they’re promising you younger lips is with anti-aging ingredient C0enzyme Q10.
Is CoQ10 really effective as an anti-aging ingredient?
We’re not mad at Co-Q10 as an ingredient. It does have some promising early research, but as per, more is needed. Some studies have shown that it can have positive antioxidant and anti-inflammatory effects on skin when applied topically, but as Paula Begoun points out, there are many good antioxidants and no reason we should think this one is “the best.”
Is CoQ10 even in this product?
Let’s look at the ingredients, shall we?
Active Ingredients: Dimethicone (2% w/w), Octinoxate (7.5% w/w), Oxybenzone (2.5% w/w)
Inactive Ingredients: Atelocollagen, Beeswax (Apis Mellifera), Butylene Glycol, Dipalmitoyl Hydroxyproline, Ethylhexyl Palmitate, Flavor, Jojoba Esters, Lanolin Alcohol, Microcrystalline Wax, Octyldodecanol, Pentaerythrityl Tetraisostearate, Petrolatum, Phenoxyethanol, Polybutene, Polyethylene, PTFE, Ricinus Communis (Castor Seed) Oil, Saccharin, Silica Dimethyl Silylate, Sodium Chondroitin Sulfate, Sodium Hyaluronate (Hyaluronic Acid), Sorbic Acid (A Preservative), Squalane, Tetrahexyldecyl Ascorbate (Vitamin C), Tocopheryl Acetate (Vitamin E), Ubiquinone (Coenzyme Q10)
There it is! Right at the end, after a whole bunch of other stuff. What do you know, the most publicized ingredient is used the least.
What do you think? Will the cosmetics industry ever stop inventing products that we don’t need while also lying to us about their effectiveness?