Whole Foods is The New Sephora. Plus: Where Do You Buy Your Makeup?
OK, so who’s been here: You all of a sudden have plans but you don’t feel quite day-to-night (or gym-to-out) equipped because, well, it’s Sunday and you didn’t think you’d need your red lipstick or whatever, and even though you don’t really wear perfume, you feel you could use a little pick-me-up but you don’t have that on you, either? So you book it to Sephora and wait semi-patiently while other girls in your predicament use those badly lit mirrors to apply germ-filled samples to their day faces until they feel going-out ready? Then, when it’s finally your turn, you fold over a cotton pad and think “This will double as a blush brush, sure!” and you smear some pink on your cheeks, and it looks ridiculous, and you are reminded, again, why this is never a good idea?
(Please don’t tell me I am alone here.)
Anyway, here’s a much better idea: Go to Whole Foods.
When I stopped using conventional cosmetics, I also stopped doing last-minute makeup application at Sephora. But I also thought I’d never find a replacement since there’s no natural-beauty chain (yet) and the very few places in New York where you can buy clean cosmetics in person aren’t centrally located, making the dash-in-dash-out move impossible.
Yesterday I’d gone to my usual Sunday morning class and showered at the studio, leaving me with soaking wet hair, no conditioner, no makeup, and a lunch (and then museum) date. It wasn’t like I was going out-out, but I was feeling a little blah and hadn’t brought anything with me except—and this was an accident—bright red lipstick and—and this wasn’t an accident—my new Lotus Wei aromatherapy sample.
I had a bit of time to kill so I went into Whole Foods to browse when it occurred to me: Whole Body! I love Whole Body! Some Whole Body sections are amazing (looking at you, Columbus Circle) but they’re all good enough if you ask me. I am wild about their new organics standards, they carry a great selection of many of my favorite lines, they have samples out of everything under the sun, including makeup, and the people who work the section are nice about letting you try anything you want. Genius. [UPDATE: I heard it from the horse’s mouth that for anything in Whole Body, if there isn’t a sample available you can just ask and they’ll open one for you!]
So I popped into my regular, at Union Square, and when no one was looking, I sprayed my face with an Evan Healy toner, moisturized with some Juice Beauty, sprayed some John Masters Organics Sea Salt Spray in my hair, dabbed some vanilla on my wrists, and played with a just-opened sample of Dr. Hauschka blush, which I ended up buying because I liked it so much.
Now, I’m generally wary of store samples for obvious reasons (germs, and it’s weirdly embarrassing to apply things in public), but sometimes it’s just what you need. If nothing else, primping a little bit can change your mindset from “It’s downward-dog time” to “It’s interact-with-human-beings time” and you don’t need makeup to do this; I was wearing basically none at all. But the mere act of spraying something on my hair made me feel ready for anything. It’s pretty cool how these things work.
But back to the headline: We want to know from you: Where do you buy your natural makeup? Online? In person? If so where? Are you lucky enough to have an actual physical STORE in your town, like Los Angeles with our beloved Evolue?