Do You Remember Your Clean Beauty A-Ha Moment?
We’re just full of questions today, aren’t we?!
We’ve actually been meaning to ask you this one for a while now, because when it comes to clean beauty everyone has had what we call the “a-ha moment”—and it can make for great story telling. Of course, you’ve heard ours about a billion times now: We got the Brazilian Blowout, found out we’d put ourselves through toxic trauma, started reading the labels on our products, and freaked the frig out.
Seems her mother has a habit of cutting out newspaper clippings for her, and a recent one was from the Sunday Telegraph. This particular piece featured our guy Horst Rechelbacher, founder of Aveda and a clean-beauty pioneer, spelling out why our beauty products may be doing us harm. Laura’s reaction:
I read it. I worried about it. And then I started reading the labels on my lotions and potions…and worried even more.
A little further down she realizes that she uses an average of 14 products a day—despite considering herself pretty low maintenance—and that’s before nail polish and makeup. Going down her list:
My body moisturiser (Palmer’s), face wash (Simple) and leave-in conditioner (Keihl’s) all contain methylparaben and propylparaben, which are used as preservatives. They are suspected hormone disruptors and may interfere with male reproductive functions.
My expensive shampoo (Aveda) has cyclomethicone, used to soften, smooth and moisten. It’s another suspected hormone disruptor and reproductive toxicant that’s known to be harmful to fish and other wildlife.
My face wash and toothpaste (Macleans) contain sodium laureth sulfate, a widely used foaming agent that can be contaminated with a chemical confusingly called ‘1,4-dioxane’, which may cause cancer.
Pretty much everything I use contained fragrance, which can also be referred to as parfum, both of which are catch-all terms that can include any of 5,000 ingredients, some of which are linked to cancer or can trigger allergies and asthma.
Oh, we know honey, we know! And boy can we sympathize—right? Go give the girl some support, but also tell us here about your own moment of truth.