The Vegan-For-a-Week Challenge—Join Us! (There’s a Prize.)
Hold onto your miso and get out your nutritional yeast because it’s time for another challenge, and this one is food based. Plant based, specifically. We’re introducing a twist on the Michael Pollan mantra:
Eat food. Not too much. Only plants.
First, a pep talk: Vegan food can be delicious! Ever eaten a cashew? How about a french fry, or an avocado, or a non-mealy tomato with olive oil and crusty bread? Even the humble, sturdy chickpea can be tasty if you prepare it right.
We’re big fans of meatless Mondays, and Mark Bittman’s “vegan before six” philosophy because we know eating a plant-based diet is better for the planet and because they reflect a reasonable and something-is-better-than-nothing approach to progress. And us? We’ve vacillated between veganism and “flexitarianism” (worst word ever) for years. So we’re going to do this one, too.
We know food is a deeply personal subject. Cost, convenience, politics, ethics, geography, spirituality, emotions, even our childhoods play a part. Like maybe you were told you couldn’t leave the table before you finished your pork chop, and so then when you were 13 and you had a cool camp counsellor who was a vegetarian, you decided to become one too (paging Siobhan!). Or maybe your mother liked to butcher chicken at the crack of dawn with a cleaver and so birds aren’t your thing (paging Alexandra!). Who knows.
We’re not trying to tell you what to eat the other 358 days of the year. But some time in the next two weeks, we want you to set aside 7 of them in a row to adhere to a vegan diet.
So join us. One week only.
The rules: No meat, no dairy, no eggs, no honey, no gelatin—no animal-byproduct edibles of any kind—for 7 days, some time over the next two weeks.
Instructions: Send one simple recipe or short description of a dish you made and loved to nomoredirtylooks (at) gmail (dot) com, with VEGAN in the subject line. It can be short, like: “Fried chickpeas with arugula, quinoa and a creamy avocado dressing.” If you are so inclined, you can share more.
Please include your first name and city of origin. (People always forget their city. Don’t forget your city!) We need all emails by end of day, Wednesday, April 20th.
Prize: We will post a whole bunch of the best recipes on our site, as well as on our Facebook page, which you should “Like,” of you don’t mind. We’ll also pick one winner at random to win a great prize from So Delicious, which makes coconut milk that we love in coffee and with cereal, not to mention unbelievably creamy ice creams.
Pretty please: Help us spread the word! Tweet it, Facebook it, scream it from the rooftops, and tell your friends to get on board with you. This only works if you guys are game. So be game.
The reason for the challenge: The burning planet. Also, it’s nutritious, and challenges are fun. And it’s especially interesting to see the changes in perspective—and longer-term behavior—that come about when we try something new. (And if you’re already vegan, you can still share a recipe and participate.)
So who’s in?
Creative Commons Flickr picture from here