Product Review: Pai Avocado and Jojoba Moisturizer
Sometimes products take a little time to grow on you, while with others it’s love at first touch and smell. From the moment I tried Pai, a clean skincare brand out of London that just came onto our radar, I knew it was a keeper.
Sarah Brown, the company’s founder, came to clean beauty by way of a skin allergy. Fed up with taking antihistamines everyday, she took a closer look at her beauty products instead and discovered that they contained multiple irritants and allergens themselves, not to mention noxious chemicals that can stay in the body. It’s a familiar story now. She quit her day job to work on Pai, which she launched in 2007.
The line is impeccably clean—not a mystery ingredient in sight—and these days I’m really enjoying their Avocado and Jojoba Moisturizer. I’ve never given avocado or jojoba oil much of a chance, and the way it feels on my skin is a little on the richer side of what I’m used to—but in a good way. Like a perfect antidote to dry winter air. I’ve also heard great things about their Chamomile and Rosehip Moisturizer; Natalie Portman even namechecked it as a favorite. Not too shabby.
The line, which is also available at Nubonau, is vegan and certified organic by the UK Soil Association. Added bonus: If you’re used to spendier clean products, it’s pretty darn affordable too. I’m kind of obsessed with this $5 dollar face cloth as well. I don’t quite know how to explain it, but it’s the perfect wash cloth for a clean girl who avoids harsh scrubbing and heavy foaming.
Do you have a favorite moisturizer these days? And had you heard of Pai?
Image from Pai’s site