Should Walmart Target Kids With Cosmetics?
The short answer, of course, is hells no! But what if they’re clean?
Come February, Walmart will be launching a new line of cosmetics for the 8-to-12-year-old set called GeoGirl. Because what little girls need is to be encouraged to put crap on their still-perfect skin and to learn right from go that being beautiful requires enhancement from products.
But then, here’s the thing: When I was a kid, I loved nothing more than putting on a full face of makeup, spraying my self-cut bangs into an 80s tease, gluing on some Lee Press-On Nails, and pretending to be a grown-up. I cringe to think of the chemicals, but that sort of adult imitation is kind of par for the course, no?
So, if GeoGirl is actually clean—as it is claiming to be, but ingredients are not listed anywhere yet (and we have our doubts, especially given the super low price point)—is that a better option than mom’s kit? I, for one, don’t know where I stand on this. Marketing makeup to kids just seems so insidious. But if they’re learning about clean cosmetics at that age, doesn’t that bode well for the the future? What do you think?