Hey, Elle, Stop Bleaching Your Cover Models [UPDATED]
First things first: Yesterday we were chosen by MyDaily UK as blog of the week! We’re so very flattered, but as I was basking in the glory I came across this disturbing post about how the very beautiful Indian actress Aishwarya Rai Bachchan (or Ash, as the Indian press calls her) is pissed at Elle Magazine.
You see, Ash didn’t take too kindly to the new racial identity provided by Elle India’s photoshop team [my apologies, I initially wrote Elle UK]. And we have to agree. According to a Times of India source:
“Aishwarya’s first reaction was disbelief,” adding that Aishwarya “believed that these things don’t happen anymore. Not in this day and age when women are recognised for their merit, and not for the colour of their skin. She is currently verifying this skin-whitening allegation. If there is any proof of this, she might even take action.”
Good for her. It’s not the first time that Elle’s come under the gun for skin-lightening: Last fall there was controversy over Gabby Sidibe’s markedly paler face on the cover. The magazine’s response to that was that nothing “out of the ordinary” was done. Are they kidding? I’ll buy that statement just as soon as a white cover model is turned ten shades darker, also known as when pigs fly.
Adding insult to injury of course, is the fact that—thanks to this kind of pressure—people all over the world still use skin lightening creams. Oh, and those happen to be super dangerous. Does this make you mad too?
Images via MyDaily UK and Jezebel