Is Johnson’s Going Green for Babies?
Happy Friday! I was just cruising along the always enjoyable thatsfit.com when I came across a banner ad for Johnson’s new “natural” line for babies. Have any of you seen this?
It appears that Johnson’s has added three maybe-clean products to its baby line. Ingredients not found in these products include: parabens, dyes, silicones, lanolin, paraffin, petrolatum, phthalates or essential oils. Um, this is a big deal!
Don’t get me wrong, I’m not running out to buy all my friends with babies this stuff—at this point cynicism is my knee-jerk reaction to any big company going green. But to see the baby brand of baby brands make this move—and offer full ingredient disclosure on its site—is huge. Maybe they’re just sick of getting sued, but I still see it as a victory for team natural, and proof that consumer awareness will change the market. Don’t ya think?
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It seems that fragrance is still listed as an ingredient though.. who knows what is hiding there!
http://www.salon-melange.com
I saw that too, though I noticed it specifies that it’s plant derived. Now, do I believe them? Notsomuch.
I see a lot of companies jumping on the “green” wagon, which would be great if it were so. What drives me crazy is when a company changes the color of their packaging to green without changing the product inside!